Local supplier
True Start Coffee

True Start Coffee
Meet Helena and Simon, the dynamic duo behind TrueStart Coffee. Our journey started eight years ago when we were both avid triathletes, spending a lot of time on the road and relying heavily on coffee to keep us energised. While coffee was our go-to fuel, we soon realised that not all coffee is created equal. I (Helena) am quite sensitive to caffeine, and I often experienced heart palpitations or even nausea after drinking coffee. Other times, it felt like I wasn’t getting a boost at all. We discovered something surprising: the caffeine levels in coffee can vary dramatically, which explained the inconsistent effects we were experiencing.
We thought, surely there must be others who also want a consistently clean and reliable coffee experience, so we set out to create TrueStart Coffee – a coffee that delivers a natural, sustained energy boost without the jitters or crash. A coffee that makes you feel great every time you drink it, whether it’s black or with milk.
In 2015, we launched our first product: our Barista Grade Instant Coffee. We developed it to have a stable, reliable caffeine content that provides a natural energy boost. Sourced from Colombia, where I once lived, the coffee is clean, flavourful, and perfect whether enjoyed hot or cold.
The TrueStart journey began at grassroots events, where we shared our coffee with runners, cyclists, and triathletes across the UK. One unforgettable event took place at a rainy race near Taunton, where we energised freezing cold runners with our coffee, turning their spirits around and leaving them with big smiles and personal bests. That moment reaffirmed our mission: to spread positive energy through our coffee, helping people feel like they can take on the world.
Since then, we’ve expanded our range to include Cold Brew Coffees, Fresh Coffees, and even Coffee Bags, all made with the same commitment to clean, healthy ingredients. In 2018, we opened our first TrueStart Coffee Shop in Bristol, which allowed us to connect directly with our customers, offering a space for them to enjoy our vibrant, sustainable coffee.
We’ve grown alongside our two children and remain committed to showing them that there’s always room for positive change. TrueStart is about more than coffee – it’s about unlocking potential, energising minds, and inspiring positive change. Join us on our mission to make the world feel a little bit brighter, one cup at a time!
